Some businesses can be revived. Toys "R "Us at one stage filed for bankruptcy, but was able to resurrect itself. The nature of toy purchases has changed. The concern was that children no longer are interested in toys. Electronics, video games, and tablets are getting more attention from youth. However, another demographic is becoming part of toy purchases. Adults and teens are collecting toys. Like stamps, sports cards, or comic books toys are now a type of hobby. Toys also have a connection to other fandoms of popular TV and film franchises. The company intends to open 120 stores. This was done before the holiday season and the intent is to see sales expand. Prior to the 2017 bankruptcy, Toys "R" Us had more than 1000 stores in the United States. The company is now owned by WHP Global. The private equity firm might not see keeping toy stores open as a long term business model. Either WHP Global would sell it or liquidate the subsidiary. Mismanagement and failure to interest buyers resulted in Toys "R" Us facing bankruptcy. Companies must adopted to the shift in consumer habits and an evolving market place. A new strategy of offering popular toy brands is a positive direction. Lego, Hot Wheels, Barbie, Marvel action figures, and Pokemon products will be in stores. Tariffs and increasing prices pose a threat to the company's objectives.




