The End of MTV

 

MTV could be phased out. A number of channels are being terminated. There are multiple factors for this decision. Paramount the parent company probably does not think its profitable to continue. The consumption habits of consumers changed. The major error was that MTV put emphasis on reality television. When the channel launched in 1981, it was focused on music videos. Programming was dedicated to music, with other shows with a teenage focus. The demographic was the youth, but interests change among viewers. MTV struggled to adapt in a shifting media consumption landscape. Video sharing and easier access to music was making MTV dated. Digital devices changed the way people get their music. While certain MTV channels are disappearing, MTV is not officially coming to and end. Rather, it could be going through a period of slow death. The countries most effected are the UK and Ireland, which will lose a number of MTV channels. Trying to make MTV a reality show channel could be its downfall. MTV would be just like all other channels, with nothing unique about it. At some stage the channel will not be called MTV. Either it will undergo a major rebrand or be gradually terminated. Both film and television are struggling. The sudden changes to MTV are an indication of a wider problem. Parent companies are more fixated on buying subsidiaries, without make an effort to maintain quality of all their properties. Paramount has fallen to this short sighted business model. MTV could be come a relic of nostalgia in coming years.