The 1983 video game crash was devasting to electronic entertainment. Nintendo in order to survive decided to produce home consoles. The Famicom was released in Japan in 1983 and the Nintendo Entertainment System came to North America in 1985. The video game industry remained intact due to Nintendo's new business strategy. The Famicom and NES was marketed as a toy. According to the report from Newshour in 1988 sales hit an estimate of $1.8 billion. Nintendo at the time had two major competitors. This included Sega and Atari. Going into the 1990s, competition would become known as the console wars. The technology was also becoming more advanced. The 8-bit era was considered high tech, but that would not compare to what would come later. Nintendo's rise demonstrates how globalization changed the world economy and culture. A Japanese corporation was seeing success internationally. When new forms of media are introduced, detractors tend to attack it. Some parents were concerned about the time children spent playing video games. Others objected to the focus on boys being the major demographic for sales. Some women complained that female characters were all damsels in distress in Nintendo's games. The 1988 news report criticizes a video game for girls that involved aerobics. Child psychologist Laura Kastner voices this complaint. Kastner did not understand video games are for everyone. Metroid has female protagonist Samus , Kastner would rather have a game about a woman being promoted in a corporation. Regardless of detractors, Nintendo was able to function in the US. The biggest challenge is not from parents, competitors, or the false notion video games are a horrible influence. US imposed multiple tariffs in 2025. The following year Nintendo sued the US government. The tariffs caused the increase in prices of Nintendo products.
