Tim Cook Is Retiring As CEO of Apple

 

Tim Cook is retiring from the position of CEO of Apple. Cook will be going to a new position in the company as executive chairmen. Tim Cook became CEO in 2011, after the death of Steve Jobs. Concerns were raised in the 2010s about Apple's condition with its one of its important founders gone. The corporation has seen major successes with the iPhone, Macs, and Apple Watch. Under Tim Cooks there was the emergence Apple News, Apple TV, and Apple Pay. Apple was shifting from just a focus on hardware and software to other services. Concerns about artificial intelligence and its role are new developments that Apple will have to confront. Then the question of worker exploitation in China has drawn criticism. During Tim Cook's leadership, Apple became more reliant on China for the manufacture of its products. Workers in China are paid less for labor and workers in the US are subject to globalization. Inflation and tariffs are increasing the prices of Apple products. If those prices keep rising, the consumers might seek less expensive alternatives. Apple was able to become dominant through innovation of its technology. Unless smartphones can do more, Apple's success is not secure. John Ternus is set to become the next CEO, when Cook retires from the position in September. There could be a shift back to focusing on hardware products. Tim Cook's leadership of Apple can be described as a period of business  diversification.