MSNBC will change its name in an effort to rebrand the cable news channel. The new name of the channel will be called MS NOW. This stands for my source, news, opinion, and world. MSNBC has been struggling with ratings over the past few years. The failure to adapt is the primary reason. Many viewers are going to alternative or independent media sources. Social media, websites, and video sharing platforms are now major sources of news. The rebranding will not be effective unless changes are made. Corporate media seeks to uphold a certain narrative, which does not present political or social realities. Media bias can be present in any source, but MSNBC was more blatant with its coverage. the channel favors a political centrist and corporate Democrat perspective. The majority of the audience it appeals to is the baby boomer demographic. That generation does not represent the majority of the public. The channel focuses too much on domestic news, while international affairs are ignored. Biased reporting related to Israel and Ukraine becomes more obvious as conditions change rapidly. To an extent coverage of the Trump administration keeps the channel going. Other cable news networks have followed this model and it is not sustainable. The failure to update to the new era of digital media demonstrates how out of touch cable news channels are. Renaming the channel seems like they want viewers to think they are getting something different. Many viewers see MSNBC as an official press organization for the Democratic Party. Considering viewers want actual information and not political party press releases, ratings declined. The MS NOW transformation is not enough to fix the cable news network.
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